Microsoft Ads & Bing & Ads Management

Our Microsoft Ads management can include campaign setup, Google Ads imports, keyword research, search-term reviews, negative keywords, bidding, Shopping campaigns, audience targeting, conversion tracking and ongoing optimisation.

Microsoft Ads management is the ongoing process of creating, monitoring and improving advertising campaigns across the Microsoft Advertising network, including Bing and its related search and audience placements.

An experienced agency can manage bidding, search terms, targeting, tracking and campaign structure continuously. This can save your team time and help identify wasted spend or opportunities that can be missed when an account is only checked occasionally.

Management cost depends on your advertising spend, account size, campaign types and the amount of management required. BetaTechPro can provide a clear quote after reviewing your requirements.

Neither platform is automatically better for every business. Google generally offers larger search volume, while Microsoft Ads can provide additional reach and different audience opportunities. Many businesses use both together.

Yes. Existing Google Ads campaigns can usually be imported into Microsoft Ads. We then review and adjust the imported campaigns instead of assuming the same setup will perform identically on both platforms.

It can be. Microsoft Ads can give small businesses another source of relevant search traffic without relying entirely on Google. Whether it makes sense depends on your market, audience, margins and budget.

Microsoft Ads allows advertisers to apply selected LinkedIn-based audience signals such as company, industry and job function to eligible campaigns. This can be particularly useful for B2B targeting.

Yes. Conversion tracking can be configured for actions such as forms, calls, purchases and other valuable customer actions so campaign decisions are based on measurable results rather than clicks alone.

The right advertising budget depends on your industry, competition, location and goals. We can review your expected spend and tell you whether Microsoft Ads is commercially sensible before campaigns are launched.

Your agreement, pricing and notice period are made clear before work starts. The aim is to keep the arrangement straightforward so you know exactly what you are agreeing to.

Bing Ads management pricing depends on your campaign size, spend and complexity. Since Bing Ads is now Microsoft Advertising, management pricing is normally based on the same Microsoft Ads service.

Bing Ads was renamed Microsoft Advertising. People still commonly use the term Bing Ads, but Microsoft Advertising is the wider platform that includes Bing search advertising and other Microsoft placements.

It can be a useful additional channel for a small business, particularly when relevant customers use Microsoft-powered search. We normally judge it on actual enquiry or sales potential rather than assuming every business should use it.

The management fee is separate from the money you pay Microsoft for advertising. Exact management pricing depends on the workload, account structure and campaign requirements.

For some UK small businesses, yes. It can add incremental search traffic and leads alongside Google Ads. The best approach is to look at your audience, search demand and commercial numbers before deciding how much budget to allocate.