Fifteen years' experience
Specialist AdWords and Google Ads experts since 2011. We've seen every algorithm change and platform update, including the switch from AdWords to Google Ads, and adapted through all of it.
Google Ads Standard
Our most popular package, £445 per month to manage up to £7,500 per month of Google Ads spend. The best balance of scale and control for growing businesses, with priority phone support and active conversion-rate work built in.
- Google Partner
- 4.8 / 395+ reviews
- 4,000+ UK businesses
- 15 years' experience
- Transparency Guarantee
4.8
★★★★★
Independently Verified
Rated on Google
395
★★★★★
Independent Reviews
Across all review platforms
Get started with Standard
Tell us about your business and your goals. We'll come back fast with a clear plan, no jargon and no hard sell.
What you get
Google Ads Standard ,Our Most Popular Package
Google Ads Standard is a fixed £445 per month management fee, and it is the package most of our clients choose. That fee covers the work we do on your account and is completely separate from your advertising budget. On Standard we manage up to £7,500 per month of Google Ads ad spend, which goes to Google for clicks, not to us .
Standard is built for growing businesses that want the best balance of scale and control. You get priority support and active conversion-rate work, not just campaign management, so the focus is on turning more of your clicks into real enquiries and sales. It suits established small and medium UK businesses that are scaling and want a hands-on team behind them.
As a Google Partner with 15 years of experience and hundreds of five-star reviews, we manage your campaigns to a fixed monthly fee, never a percentage of your spend. There are no long-term contracts, you can cancel any time with 31 days notice, and you always own your account.
Why BetaTechPro
Why Choose BetaTechPro For Google Ads Management
Premium tools included as standard, where most agencies charge extra. No contracts, no jargon, no hidden fees, and a team you can actually reach.
AI assists, people decide
The Beta AI Assistant, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years' experience.
A flat monthly fee
Based on your ad spend tier, not a percentage of your spend. No hidden costs, so you always know exactly what you pay.
You own your account and data
Keep everything if you ever leave. No hostage tactics and no holding your account to ransom.
Senior UK account managers
Your account is handled by experienced people based in the UK, not passed to a junior or sent offshore.
Premium tool suite, free
Click-fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
What's Included
What's Included In Google Ads Standard
Everything you need to run Google Ads well from day one, all for one fixed monthly fee.
Managed by our UK team
Your campaigns are built and optimised by our experienced UK team, qualified by Google and with years of experience helping small businesses grow.
Beta AI Assistant, 24/7
Your AI account assistant that you can call any time to ask how performance is looking. The Beta AI Assistant is included with Starter at no extra cost.
Expert management and reporting
Expert bid management, full conversion tracking and detailed monthly reports, so you always know exactly what return your budget is delivering.
Search, PMax and Shopping
We run Search, Performance Max and Shopping campaigns, with retargeting included, so your business is covered across the ways customers find you on Google.
Click-fraud protection
Our click-fraud protection blocks bots and competitors clicking your ads, so your budget reaches real prospects instead of being wasted on fraudulent clicks.
Support and free set up
Email support, full support portal access and free set up, all with no long-term contracts, so you stay because the results are working.
How we work
Your First 90 Days, Mapped Out
No guesswork about what happens once you get in touch. Here's the plan at a glance, followed by the full step-by-step detail.
Kickoff and audit
We get to know your business and audit your current account, or start fresh. Click-fraud protection goes live from the very first day.
Build and launch
Campaigns are built, conversion tracking is set up and your ads are written and live. Timing depends on account access, your sign-off and Google's own ad review.
Optimise
We collect real data and fine-tune targeting, bids and ad copy. Most clients notice meaningful gains within the first 4 to 6 weeks.
Grow and report
A monthly report and strategy session, followed by continuous optimisation aimed at more enquiries at a lower cost.
Onboarding
Your dedicated Google Ads specialist starts by talking through your goals and learning as much about your business as possible, using a short questionnaire and a detailed conversation with your account manager. Together we set out your ROI targets, what makes you stand out and how we'll get the best results for you.
Research
We dig into your account data and study your competitors so your campaigns are built on solid ground. New to Google Ads? We'll carry out keyword research to understand how customers search for you, then combine it with your onboarding answers to plan campaigns built for the best possible return.
Conversion Tracking
You can't improve what you don't measure, so accurate conversion tracking is one of the first things we set up. It shows which keywords and ads bring in calls, emails, form enquiries and sales. It's an area many agencies get wrong, so our technical team works with you to make sure every conversion is recorded properly.
Account Build & Initial Optimisation
Using everything learned so far, we build campaigns designed to turn visitors into buyers and enquiries. We choose the campaign types most likely to hit your goals, and keep you informed so you know exactly what's happening and what comes next.
Build / Initial Optimisation Complete
We let you know when the build is finished and give you the chance to review your new campaigns and share feedback, because we get the best results working together. From there we start optimising, making step-by-step improvements as your PPC data comes in.
Launch
Once you're happy, we go live and start collecting data. We use it to learn what makes visitors convert and keep refining your Google Ads to maximise results, with regular reports and progress updates as your campaigns mature over the following months.
Data Gathering & Analysis
After launch we focus on gathering meaningful data rather than making hasty changes. We monitor search terms, audience signals, devices and locations to see how real customers respond to your ads, giving us evidence to act on instead of guesswork.
Initial Optimisation
With the first wave of data in, we refine keywords, update ad copy, adjust bids and tighten audience targeting. Campaigns are still in their learning phase at this point, so the aim is steady gains and cutting obvious waste, not perfection overnight.
Monthly Report & Strategy Session
You'll receive a detailed monthly report and a meeting to walk through the early results and agree next steps together. We're upfront: campaigns rarely reach peak profitability straight away, and it often takes three months or more of data and refinement before performance really takes off.
Ongoing Optimisation & Growth
Every month we use the latest data to refine your campaigns further: testing new ideas, moving budget towards top performers and adapting to seasonal trends. Regular review meetings keep us aligned with your wider business goals as we keep pushing results forward.
How it compares
How Standard Compares to Lite and Elite
Starter is the first rung on the ladder, and you are never locked into it. As your budget and ambitions grow, you can move up to a tier with more features. Lite is £295 a month, Standard is £445 a month and our most popular package, and Elite is £695 a month, with each step adding more to support faster growth.
Two things to know about the higher tiers. A dedicated human account manager you can speak to directly, and our heatmap and CRO tools for improving the conversions your website earns from clicks, both begin at Lite rather than Starter. On Starter your support comes through the Beta AI Assistant, our UK team, email and the portal, which is plenty to run a tidy account on a smaller budget.
You can upgrade or downgrade at any time as your needs change. To see the full side-by-side comparison of every tier and get an instant quote, visit our PPC pricing packages page.
Proof
Real Results For Real UK Businesses
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
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UK businesses grown
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5 star reviews
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experience
Google
Partner certified
Included with every Google Ads package
Everything
we do for you,
in your pocket.
Every BetaTechPro client gets Mission Control: a private client portal plus a free iPhone app. See your results day by day, open your reports, reach your account manager in one tap, and ask the Beta AI Assistant whenever you need an answer.
- Results day by day, not once a month
- Alerts when a report or invoice arrives
- Message or call your account manager
- Ask the AI assistant anything, day or night
- Support tickets you can track
- Heatmaps and recordings of your visitors
All of this comes free with every package, on iPhone, iPad and in any browser.
Case Studies
Real results for real businesses
Real campaigns, real businesses and measurable digital growth. Explore how strategy, paid media, SEO, social and conversion optimisation have helped businesses across different industries.
Reviews
What our clients say
We would rather let our clients do the talking. Here is what businesses say about working with the BetaTechPro team.
Sectors
Industries We Help With Google Ads
Fifteen years across very different markets means we've almost certainly run Google Ads in yours. Tap your sector to see how we help.
Tradespeople Plumbers, electricians, builders and roofers. We win you local, ready-to-hire enquiries with tight location targeting, call tracking and ads that show up the moment someone needs the job doing, not tyre-kickers.
Transparency
Our Transparency Guarantee
The agency industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.
You own your account
Your Google Ads account and all its data belong to you, set up under your own ID. If you ever leave, you keep everything. No hostage tactics.
No markup on ad spend
Your budget goes to Google, in full. We never take a cut of your ad spend or hide a margin. You pay one clear management fee, nothing more.
No long contracts
Simple monthly rolling agreements. Cancel any time with 31 days' notice. We keep your business by earning it, not by tying you in.
Plain-English reporting
Clear, interactive reporting that shows real results, leads and cost per enquiry, not vanity metrics. You always know exactly what we did and why.
Full account access
Log in to your client portal any time to see live performance and the work we have done. Nothing is hidden behind a black box.
Honest advice
If something is not working, we tell you. If a tier or channel is not right for you, we say so. Straight answers, every time.
Reporting
Reporting You Will Actually Read
Every client receives a fully interactive monthly report instead of a static PDF. We show everything we did, celebrate the wins and set out exactly how we'll push your results further next month.
Fully interactive
Forget static PDFs. Filter, drill down and explore your live numbers any time, on any device.
Everything we did
Every change made that month, explained in plain English, so you always know what your fee covers.
Wins celebrated
We spotlight the results that matter, like more leads and a lower cost per enquiry, so your progress is easy to see.
Improvements proposed
Clear next steps and recommendations for the coming month. We're always pushing for more.
Free Audit
Request a Free Google Ads Audit
Already running Google Ads? We'll review your account and show you exactly where budget is leaking and where the quick wins are. No cost, no obligation, and the findings are yours to keep whether you work with us or not.
What your free audit covers
- Campaign structure reviewHow your account and campaigns are organised, and where the setup is costing you.
- Keyword performanceWhich keywords pay their way and which are quietly draining budget.
- Bid and bid strategy analysisWhether your bidding is set up to win the right clicks at the right price.
- Performance analysisWhat your numbers really say about leads, sales and cost per result.
- Advert reviewWhether your ads attract qualified clicks, not just any clicks.
- Technical reviewTracking, tags and the behind-the-scenes setup your decisions depend on.
- Growth opportunitiesThe quick wins and the bigger moves to help you grow from here.
We can also take over and fix an underperforming account. Most issues can be spotted within minutes.
Free Google Ads audit in 10-15 minutes
Submit the form and accept our Google Ads access request. Your audit is then sent straight to your inbox. Want a PPC expert to walk you through it? Just ask for a free video deep dive when it arrives.
15 years Google Partner ★★★★★ 4.8/5
Google Ads Standard FAQs
Google Ads Standard FAQs
Standard is a flat £445 per month to manage up to £7,500 a month of ad spend. Your ad budget is paid directly to Google, separately from our fee, and we never charge a percentage of what you spend.
Standard covers Google Ads budgets of up to £7,500 a month. If you spend less than £2,500 a month, Lite may be better value. If you go above £7,500, Elite covers budgets up to £15,000 a month.
A dedicated account manager with priority phone support, Search, Performance Max, Shopping and retargeting campaigns, Google Merchant Centre, conversion-rate work and landing-page testing, heatmaps and session recordings, click-fraud protection, the Beta AI Assistant, detailed monthly reporting and access to your Mission Control client portal.
It gives growing businesses the best balance of scale and control: plenty of budget room to grow, a dedicated manager you can call straight away, and conversion-rate work that gets more from the clicks you already pay for, without the extra cost of the senior-team Elite package.
Standard raises the budget limit from £2,500 to £7,500 a month, adds priority phone support so you can call your account manager straight away instead of pre-booking, and builds conversion-rate optimisation and landing-page testing into the monthly retainer.
Yes, at any time. You can move up to Elite (£695/month) or down to Lite (£295/month) or Starter (£145/month) as your budget and goals change.
There's no setup fee on Standard. The only time a one-off fee applies is if we need to build a brand-new Google Ads account or set up conversion tracking completely from scratch, and we'll always confirm that with you before any work starts.
Yes. You get a dedicated human account manager. You can book a call from their diary or pick up the phone straight away, as Standard includes priority phone support. The Beta AI Assistant is also available 24/7 for quick questions in between.
There's no long-term contract. Standard is a simple monthly rolling agreement that you can cancel any time with 31 days' notice.
Elite is £695 a month for budgets up to £15,000. It adds two dedicated account managers, a senior strategist as your main contact with director-level oversight of forecasting, and bespoke creative, ad copy, landing-page experiments and authority building. Standard suits growing businesses, while Elite is built for larger, more complex accounts.
Still have a question about Standard? Speak to our team, Monday to Friday, 9am-5pm.
Call +44 7476 923192