We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
Most agencies charge extra for the tools that actually protect and grow your budget. We build them in as standard, powered by the latest artificial intelligence technology. Meet your free tool suite, and Beta AI, your AI account assistant.
Switched on from day one. Bots and repeat-offender clickers drain budgets quietly. ShieldIQ blocks them so more of your spend reaches real customers.
Heatmaps, scroll tracking and session recordings. See exactly how visitors behave on your landing pages so we can turn more of your clicks into enquiries.
Want to track your competitors' ads, keywords and strategy too? Pulsar shows you what they are running, what they change, and where the gaps are.
Starter includes Beta AI and ShieldIQ free; Nebula is free from Lite up. Pulsar is an optional add-on on any tier.
BetaTechPro is built on people, not job titles. A senior team who work on your account directly, know your business by name, and stay with you long after launch.
Founded BetaTechPro to give small and growing businesses the kind of senior, hands-on attention big agencies keep for their largest clients. Leads the strategy on every account, specialises in SEO and writes content built to rank and convert.
Keeps every project organised and on schedule, leads the team day to day and makes sure all content is planned, checked and delivered on brand.
Looks after billing and finances with full transparency, and brings brands to life with eye-catching graphics for social media, ads and websites.
Leads the video department, turning raw footage into scroll-stopping reels, ads and brand videos that grab attention in the first few seconds.
Crafts polished short-form and long-form videos with clean cuts, smooth pacing and the finishing touches that make content feel professional.
Designs and builds fast, modern websites that look great on every screen and are made to turn visitors into calls and enquiries.
Answers quick questions any time of day and passes anything important straight to the human team who know your account.
Four tiers based on your ad spend. No percentage of spend, no contract, and you can change tier at any time.
Every tier includes Beta AI, ShieldIQ click fraud protection and Mission Control. Full comparison on the pricing page.
Tell us your monthly ad spend and the price is on screen in 60 seconds. No call, no obligation.
Get my instant quote In 60 secondsPrefer to talk? Call +44 7476 923192 · Get a free audit first (10-15 minutes)
WHY IT MATTERS
THE PROBLEM
Google Ads budgets can disappear quickly when campaigns are not being actively managed. Poor keyword targeting, weak conversion tracking, unnecessary clicks and landing pages that do not convert can all reduce the value you get from your advertising spend.
WHAT WE DO ABOUT IT
We review the account properly, identify where budget is being lost and focus on the areas most likely to improve performance. Changes are made with clear reasoning, transparent reporting and straightforward communication, so you understand what is happening in your account.
FREE GOOGLE ADS AUDIT
Send us a few quick details and we'll review your account. You'll get a clear overview of what may be working, where budget could be leaking and which areas deserve a closer look.
Clear recommendations • Human-reviewed • No obligation
Spending every month but the leads and sales just are not coming. We rebuild around the searches that actually convert.
Cost per lead too high to make the numbers work. We cut waste and drive your cost per enquiry down so the maths stacks up.
Broad terms that pull clicks but not customers. We tighten targeting to the searches that actually buy.
Paying for irrelevant searches. We build and maintain negative lists so your budget goes where it counts.
Flying blind. We set up proper tracking so every call, form and sale is measured against real results.
Traffic with nowhere good to land. We use Nebula heatmaps and recordings to show exactly where visitors drop off, then fix it.
PMax left to its own devices quietly burns budget. We set the guardrails and feed it the right signals so it works for you.
No updates, no answers, no idea what you are paying for. You get a named UK manager, James 24/7, and reporting that shows everything.
WHAT'S INCLUDED
Google Ads, formerly known as AdWords, is what we have specialised in for 15 years. Whatever you sell, your management covers the full account: research, build, ad copy, bidding, tracking, landing-page input and reporting. It is complete Google Ads management designed around the campaigns you need.
Capture people actively searching for what you offer. Keyword and search-term work, tightly themed ad groups, ad copy testing and smart bidding aimed at qualified enquiries, not vanity clicks.
Get your products in front of ready-to-buy shoppers. Feed optimisation, structure and bidding built to protect margin while growing sales.
Google's all-in-one campaign type, run with a careful hand. Maximise optimisation carefully, build the right signals and watch it closely so it works for you, not just for Google.
Stay visible across the web and bring back people who already showed interest, with creative and placements matched to your goals.
Run by an experienced UK account manager, never a junior or an automated script.
Your own named point of contact who knows your account inside out.
High-intent search ads that capture people actively looking for what you sell.
PMax across Search, Shopping, YouTube, Display and Gmail, carefully managed.
Product ads that put your range in front of ready-to-buy shoppers.
Full setup and management of your product feed and Merchant Centre.
Accurate tracking of calls, forms and sales so every decision is data-led.
We review and refine ads, bids, keywords and budgets continuously.
A clear report showing what we did, what happened and what is next.
Protection designed to reduce competitor clicks and wasted advertising spend.
Heatmaps, recordings and scroll tracking to turn more clicks into enquiries.
Your 24/7 AI account assistant for quick answers and useful account information.
See exactly what features your perfect Google Ads Management package includes:
See our pricing packages
We also run Bing and Microsoft Ads,
remarketing and YouTube where they fit your goals.
Ask our team what makes sense for you.
HOW WE WORK
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Campaigns built, conversion tracking set up, ads written and live.
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
THE FULL PROCESS
Here is how your Google Ads account moves from initial onboarding through research, build, optimisation, reporting and continuous growth.
STEP 1
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives while learning as much as possible about your business. We discuss your account, priorities and what you want your advertising to achieve.
STEP 2
We analyse your account data and research your competitors to create a strong foundation. Keyword research, search behaviour and customer intent help us identify the best opportunities.
STEP 3
We configure accurate conversion tracking so every important action can be measured. Phone calls, forms, emails, sales and meaningful enquiries are tracked so decisions are based on genuine results.
STEP 4
Using what we have learned, we build campaigns designed to encourage the right users to take action. Campaign types, targeting, ads and structure are selected around your goals.
STEP 5
We show you the campaigns, gather feedback and complete the final checks. Once everything is ready we move into active optimisation and make controlled changes designed to improve results.
STEP 6
Your campaigns go live and begin collecting real data. We monitor performance closely, manage the account and begin making informed adjustments as useful information comes through.
STEP 7
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. Search terms, audiences, devices, locations and behaviour are analysed so decisions are based on evidence.
STEP 8
Using the first wave of data, we begin refining keywords, bids, targeting and ad copy. Early adjustments reduce waste and strengthen the campaigns while giving the account enough time to learn.
STEP 9
We provide a detailed monthly report and walk you through the results, what has changed and what comes next. The aim is clear reporting, realistic expectations and a practical strategy.
STEP 10
Each month we use the previous month's data to refine campaigns further, test new ideas, reallocate budget and react to seasonal trends. Regular reviews keep the account moving forward.
Your campaigns continue to be reviewed, tested and improved using real performance data as your account grows.
Real campaigns, real businesses and measurable digital growth. Explore how strategy, paid media, SEO, social and conversion optimisation have helped businesses across different industries.
We would rather let our clients do the talking. Here is what businesses say about working with the BetaTechPro team.
QUESTIONS
Yes. Google AdWords was renamed Google Ads in 2018. The platform has developed significantly since then, but when someone refers to AdWords they are usually talking about Google Ads.
The management cost depends on the size and complexity of the account, number of campaigns, locations, products and the level of ongoing optimisation required. BetaTechPro can provide a clear quote before any work begins.
The right budget varies by industry, location, competition and the value of a customer to your business. We would rather recommend a realistic budget based on your market than suggest one fixed amount for everyone.
Our aim is to keep agreements straightforward and clearly explained before work starts. Your exact cancellation terms and notice period are confirmed in your service agreement.
Google Ads can begin generating traffic quickly, but meaningful performance data takes time to collect. Results depend on the market, budget, offer, landing page and existing account history. We optimise using real data rather than promising a fixed result by a fixed date.
Wherever possible, your Google Ads account should remain connected to and controlled by your business. We believe clients should have visibility of their campaigns, performance information and advertising data.
The management fee covers the agreed account management work such as campaign setup, optimisation, monitoring and reporting. Your Google advertising budget is separate. Any additional charges or services should be clearly agreed before they are applied.
An agency gives you access to a broader range of experience, processes and supporting skills without needing to employ a full internal team. A freelancer can be a good option for some businesses, while an agency may suit accounts requiring wider support or greater capacity.
Yes. Google Ads can work for small businesses when the targeting, offer and budget make commercial sense. The strategy should be built around the size of the business rather than using the same approach for every account.
Your service setup will clearly identify who is responsible for your account and who you should contact regarding campaign performance, changes or questions.
Google certifications and Google Partner status can change over time. Any current BetaTechPro certification or Partner status should be checked through the live Google-issued badge or verification details provided by our team.
Your ad budget is the money paid to Google for clicks and advertising. The management fee is what you pay BetaTechPro for managing, monitoring and improving the campaigns.
A Google Ads agency can research keywords, build campaigns, write ads, configure tracking, manage bids and budgets, review search terms, optimise performance and provide reporting. The objective is to manage the account more effectively than simply leaving campaigns unattended.
Agency pricing varies depending on account complexity, workload and service level. Some agencies charge a fixed monthly amount while others use a percentage of advertising spend or a hybrid pricing model.
Look for clear communication, transparent pricing, account ownership, proper conversion tracking, understandable reporting and a strategy based on your actual business goals. Be cautious of agencies that promise guaranteed results without first understanding the account.
The cost depends on how much work the account needs. A small local campaign can require far less management than a large ecommerce or multi-location account. A quote should therefore reflect the actual workload rather than simply using one price for every business.
The right management fee should make commercial sense relative to your advertising budget, account complexity and potential value of the results. Cheapest is not always best, but you should understand exactly what is included before agreeing to a fee.
Yes. The account structure and level of management can be adapted to smaller businesses, provided there is a realistic opportunity for Google Ads to support their goals.
Your pricing structure should be confirmed clearly before the service begins. We believe clients should understand what they are paying for and how the management fee relates to their advertising budget.
It takes 60 seconds, and the price comes from your ad spend, not from a sales call.
Get my instant quote IN 60 SECONDS