Keyword Research & Optimisation
We find the high-intent terms your customers actually search, then optimise your content, structure and meta data to rank for them and attract qualified leads.
AI SEO OPTIMISATION
Get Found on AI Search
More people now ask ChatGPT, Gemini, Perplexity and Google AI Overviews instead of typing a query and scrolling. AI SEO gets your business found, understood and cited in those answers, built on the same content-led, white-hat work that has grown organic traffic for over 4,000 UK businesses across 15 years.
- Google Partner
- 4.8 / 395+ reviews
- 4,000+ UK businesses
- 15 years' experience
- Content-led SEO
4.8
★★★★★
Independently Verified
Rated on Google
395
★★★★★
Independent Reviews
Across all review platforms
Speak to our SEO experts
Tell us about your business and the areas you want more customers from. We'll come back fast, with no jargon and no hard sell.
What We Do
Be the Answer AI Gives
Search is changing. Alongside the classic list of blue links, your customers now get straight answers from ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. These tools do not invent their answers, they pull from content they judge to be authoritative, well-structured and trustworthy. AI optimisation services, sometimes called AI SEO, Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO), are the work of making your business one of those trusted sources.
The honest part is this: AI engines reward exactly what good SEO has always rewarded. Clear, expert content, a recognisable brand and clean technical foundations. So this is not a replacement for classic SEO, it is an extension of the content-led approach we already run for our clients. Practically, that means we:
- Structure content so AI can extract and quote it with direct answers, clear headings, definitions and the kind of concise, factual passages these tools like to lift
- Build topical authority and clear entities so AI understands who you are, what you do and why you are a credible source on your subject
- Add schema and structured data, including FAQ, Article and Organisation markup, to help engines read and trust your pages
We will be straight with you. Nobody can guarantee a ranking in an AI answer, and any agency that promises one is bluffing. What we can do is put your business in the strongest possible position to be found and cited, using the same white-hat, content-led work that has earned us hundreds of five-star reviews from UK small businesses over 15 years.
Our SEO Services
Our Search Engine Optimisation Services
Local SEO
Win the customers near you. We optimise your Google Business Profile, manage local citations and build geo-targeted content so you show up in local search and maps.
Content Strategy
A content-led plan built around real search intent. Blogs, landing pages and service pages that rank, engage your audience and build long-term authority.
Technical SEO
Crawlability, indexing, site speed and structure. We make sure search engines can find, understand and rank every page that matters.
E-Commerce SEO
For online stores with hundreds or thousands of products, we optimise product pages, categories and feeds so everything you sell can be discovered.
International SEO
Expanding into new regions or languages? We handle the multi-region and multi-language detail so you rank organically in every market you target.
Website Migrations
Replatforming or redesigning your site? We protect your hard-won rankings through the move with careful redirect mapping and technical checks, so you never lose ground on Google.
Multi-Channel SEO
SEO works best alongside your other channels. We align organic search with content, social and paid so your visibility compounds and your messaging stays consistent everywhere.
Key features
✓
Expert SEO team
Your SEO is handled by experienced specialists, never a junior or an automated tool.
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Dedicated SEO specialist
Your own named point of contact who knows your website, goals and campaign inside out.
✓
Keyword research
We find the high-intent terms your customers search and build your strategy around them.
✓
On-page optimisation
Titles, headings, content and meta data optimised on every page that matters.
✓
Technical SEO
Crawlability, indexing, site speed and structure, monitored and improved to keep your website healthy.
✓
Local SEO
Google Business Profile, citations and local content designed to help you reach nearby customers.
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Content creation
Blogs, guides and landing pages designed to rank, answer searches and build lasting authority.
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Authority building
Useful content and sustainable authority building, without risky shortcuts or spam-focused tactics.
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Conversion tracking
Accurate tracking of calls, forms and sales so performance decisions can be based on real data.
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Continuous optimisation
We keep reviewing and refining your strategy instead of setting it once and forgetting it.
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Detailed monthly reporting
Clear reporting showing rankings, organic traffic, completed work and the priorities coming next.
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Live client portal
Log in whenever you like to follow performance, reporting and the work being completed.
See exactly what features your SEO package includes:
See our SEO pricing packagesHOW WE WORK
Your First 90 Days, Mapped Out
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
Kickoff and audit
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Build and launch
Campaigns built, conversion tracking set up, ads written and live.
Optimise
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Grow and report
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
THE FULL PROCESS
From first conversation to ongoing growth
Here is how your Google Ads account moves from initial onboarding through research, build, optimisation, reporting and continuous growth.
STEP 1
Onboarding
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives while learning as much as possible about your business. We discuss your account, priorities and what you want your advertising to achieve.
STEP 2
Research
We analyse your account data and research your competitors to create a strong foundation. Keyword research, search behaviour and customer intent help us identify the best opportunities.
STEP 3
Conversion Tracking
We configure accurate conversion tracking so every important action can be measured. Phone calls, forms, emails, sales and meaningful enquiries are tracked so decisions are based on genuine results.
STEP 4
Account Build & Initial Optimisation
Using what we have learned, we build campaigns designed to encourage the right users to take action. Campaign types, targeting, ads and structure are selected around your goals.
STEP 5
Build / Initial Optimisation Complete
We show you the campaigns, gather feedback and complete the final checks. Once everything is ready we move into active optimisation and make controlled changes designed to improve results.
STEP 6
Launch
Your campaigns go live and begin collecting real data. We monitor performance closely, manage the account and begin making informed adjustments as useful information comes through.
STEP 7
Data Gathering & Analysis
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. Search terms, audiences, devices, locations and behaviour are analysed so decisions are based on evidence.
STEP 8
Initial Optimisation
Using the first wave of data, we begin refining keywords, bids, targeting and ad copy. Early adjustments reduce waste and strengthen the campaigns while giving the account enough time to learn.
STEP 9
Monthly Report & Strategy Session
We provide a detailed monthly report and walk you through the results, what has changed and what comes next. The aim is clear reporting, realistic expectations and a practical strategy.
STEP 10
Ongoing Optimisation & Growth
Each month we use the previous month's data to refine campaigns further, test new ideas, reallocate budget and react to seasonal trends. Regular reviews keep the account moving forward.
The process never stops at launch.
Your campaigns continue to be reviewed, tested and improved using real performance data as your account grows.
Why BetaTechPro
Why Choose BetaTechPro for AI SEO
Content-led, white-hat SEO
Everything is built on quality content that earns natural authority. No risky shortcuts, no schemes that get sites penalised, just SEO that lasts.
Local and multi-channel
SEO does not work in isolation. We align organic search with content, social and paid so your visibility compounds across every channel.
15 years, 4,000+ businesses
We have grown organic traffic for over 4,000 UK businesses since 2011, from local trades to national brands, across virtually every sector.
Transparent reporting
A live dashboard plus a personal monthly summary from your account manager. You always know your rankings, traffic and what we did to move them.
Proof
Real Results For Real UK Businesses
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
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UK businesses grown
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5 star reviews
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experience
Google
Partner certified
Included with every SEO package
Everything
we do for you,
in your pocket.
Every BetaTechPro client gets Mission Control: a private client portal plus a free iPhone app. See your results day by day, open your reports, reach your account manager in one tap, and ask the Beta AI Assistant whenever you need an answer.
- Results day by day, not once a month
- Alerts when a report or invoice arrives
- Message or call your account manager
- Ask the AI assistant anything, day or night
- Support tickets you can track
- Heatmaps and recordings of your visitors
All of this comes free with every package, on iPhone, iPad and in any browser.
Case Studies
Real results for real businesses
Real campaigns, real businesses and measurable digital growth. Explore how strategy, paid media, SEO, social and conversion optimisation have helped businesses across different industries.
Reviews
What our clients say
We would rather let our clients do the talking. Here is what businesses say about working with the BetaTechPro team.
Live Reporting
See What Your Monthly SEO Report
Every SEO client gets a detailed, interactive report and a live Client Portal tracking your search rankings, organic traffic and enquiries. No PDFs, no fluff. Explore a live demo below.
Fully interactive
Forget static PDFs. Filter, drill down and explore your live numbers any time, on any device.
Rankings tracked
Every keyword's position, what is in the top 3 and top 10, and exactly what moved this month.
Traffic and enquiries
Organic clicks, impressions, Search Console data and the enquiries your SEO is generating, in plain numbers.
Plain English
A written summary from your account manager each month: what we did, what improved and what is next.
Transparency
Our Transparency Guarantee
The agency industry has a trust problem, and SEO has more than its share of it. We built our whole approach around fixing that. Here is what we guarantee, in writing, to every client.
You own your content and website
Your website, content and the work created for your business remain part of your digital assets. We want you to stay because the service is useful, not because your business is locked in.
White-hat SEO only
No schemes and no risky shortcuts. Everything we do follows Google's guidelines, so your rankings are built to last and never put at risk.
No long contracts
Simple monthly rolling agreements. Cancel any time with 31 days notice. We keep your business by earning it, not by tying you in.
Plain-English reporting
Clear, interactive reporting that shows rankings, organic traffic and enquiries, not vanity metrics. You always know exactly what we did and why.
Full transparency
Log in to your client portal any time to see live rankings, traffic and the work we have done. Nothing hidden behind a black box.
Honest advice
If something is not working, we tell you. If SEO is not the right fit for your goals, we say so. Straight answers, every time.
Clear ownership. Clear reporting. Clear communication. No unnecessary black boxes. BetaTechPro keeps you informed at every stage.
Free SEO Audit
Request a Free SEO Audit
We offer every potential customer a free, objective local SEO audit. We will tell you, with examples, what is working and what is holding your local rankings back, and exactly how we would improve performance. If we do not think we can help you hit your goals, we will tell you that too.
Your free SEO audit covers:
- Website structure review navigation, content and technical foundations.
- Keyword performance your current rankings and the biggest opportunities.
- Competitor analysis how you compare to the sites outranking you, and how to close the gap.
- Organic traffic analysis where your traffic comes from and where it leaks.
- Content review which pages earn their keep, which are thin and the gaps worth filling.
- Technical and crawl health whether Google can find, understand and index every page that matters.
- Page experience site speed and Core Web Vitals, which Google factors into rankings.
- Authority profile your site's authority and trust signals, and how to strengthen them safely.
- Local SEO check your Google Business Profile and local visibility, where it matters to you.
- Conversion and tracking review call, form and sale tracking so the results are measurable.
- Growth opportunities quick wins and long-term wins, clearly prioritised.
When your audit is complete we arrange a short online meeting to walk you through it and answer any questions. No cost, no obligation, and you keep the findings either way.
Get your free SEO audit
We'll review your Search Console, Analytics and rankings and show you exactly where the opportunities are. No jargon, no obligation.
100% free No obligation ★ You keep the findings
AI SEO FAQs
AI SEO Frequently Asked Questions
AI SEO is the work of making your business and website easy for AI tools such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot to understand, trust and mention when people ask questions about the products or services you offer.
Normal SEO aims to rank your pages in Google's regular results. AI SEO aims to get your business cited or recommended inside AI answers. That relies on clear, factual content that answers questions directly, structured data, and strong mentions of your brand across trusted websites.
Answer your customers' real questions clearly on your website, add structured data, keep your business details consistent everywhere, earn reviews and mentions on trusted third-party sites, and build authority in your topic. AI tools draw their answers from sources they already trust.
No. AI tools lean heavily on content that already ranks well and is trusted, so strong traditional SEO is the foundation. AI SEO builds on top of it rather than replacing it.
We track how often your business appears or is cited for a set of important questions in tools like ChatGPT, Google AI Overviews and Perplexity, alongside visits from AI tools in your Analytics, your normal rankings and your enquiries. You see it all in your monthly report.
No, and be wary of anyone who does. AI tools decide their own answers, and results change by question, by user and over time. What we can do is make your business the clearest and most trustworthy source available, which gives you the best possible chance.
Unlikely. Huge numbers of people already use AI tools to research what to buy, and Google now shows AI Overviews on many searches. The way people search is changing, and businesses that adapt early gain an advantage.
Structured data, or schema, is code on your pages that tells machines exactly what your business, products, services, FAQs and reviews are. It makes your information easier for search engines and AI tools to understand and repeat accurately.
We may use AI tools to help with research and speed, but every piece is planned, written or edited, and fact-checked by a real person who understands your field. Thin, generic AI content doesn't earn trust from Google or from AI tools.
AI SEO is tailored to your business and can be added to our SEO packages, which start from £185 a month +VAT. We'll review your current visibility first and give you a clear, fixed quote before any work starts. See our SEO pricing page for more.
AI optimisation is another name for AI SEO, sometimes also called GEO (generative engine optimisation) or AEO (answer engine optimisation). It means making your content and brand easy for AI systems to find, understand and recommend.
AI SEO services usually include an AI visibility audit, content built to answer real customer questions, structured data, building mentions of your brand on trusted sites, technical fixes so AI crawlers can access your website, and ongoing tracking of your AI visibility.
Still have a question about AI SEO? Speak to our team, Monday to Friday, 9am-5pm.
Call +44 7476 923192