Aqib Jappa

Profile

About Aqib Jappa

Aqib Jappa is the Head of Video Creatives at BetaTechPro, a digital marketing agency built around small and growing businesses. He leads the creative side of video: the ideas, hooks, scripts and creative direction behind every reel, advert and brand video the agency produces.

Who is Aqib Jappa?

Aqib Jappa is the creative mind behind BetaTechPro's videos. Before a single clip is edited, he decides what the video should say, who it should speak to and how it will grab attention in a busy feed.

He believes a video only works if people stop and watch it. That is why every idea he creates starts with the viewer: what they care about, what will make them pause and what will make them act.

Head of Video Creatives at BetaTechPro

As Head of Video Creatives, Aqib shapes the concept, hook and script for each video and sets its creative direction, from the tone and pace to the message and call to action. He makes sure every video supports the client's goals and fits the platform where it will be watched.

“People decide in the first three seconds whether to keep watching. We build every video around that.”

How Aqib creates a video idea

Every video concept Aqib creates follows a clear process:

• Start with the goal: more enquiries, more sales, more followers or more brand awareness.
• Know the viewer: who will watch the video and what will make them stop scrolling.
• Find the hook: a strong opening line, image or question for the first few seconds.
• Write the script: one clear message, told simply, with a clear call to action.
• Plan the footage: the shots needed, or the best way to use footage the client already has.
• Hand over to editing: a clear plan for the editing team to bring the idea to life.

Why the first three seconds matter

On social media, people decide almost instantly whether a video is worth their time. Aqib focuses heavily on the opening of every video: a bold statement, a striking visual or a question that makes the viewer want the answer. A strong hook is often the difference between a video that is ignored and one that brings in customers.

Video creatives for every platform

Each platform needs a different approach, so Aqib plans every idea for where it will be seen:

• Reels, TikToks and Shorts: fast, vertical videos with a strong hook and captions. Social media
• Paid social and YouTube ads: short, focused videos built to drive clicks and enquiries. Google Ads
• Website videos: brand and explainer videos that build trust with visitors. Website design
• Brand stories: longer videos that show what makes a business different.

Working with the editing team

Aqib works hand in hand with Muhammad Akmal Tatheer, Head of Video Editing, and his editing team. Aqib shapes the idea and the plan, and the editors turn it into a polished video with clean cuts, colour, sound and captions. Both sides review the work so every video is creative and professionally finished. Meet the video team

Working with the wider team

Video is part of a bigger plan. Aqib's ideas support the digital marketing strategy set by Hussnain Yameen, Founder and CEO. Hassan Yameen, Project Manager, keeps every video project on schedule, Muhammad Asad Anwar's design team provides the brand graphics, and Danish Nasir's development team adds videos to client websites.

How to contact Aqib Jappa

If you would like to talk to Aqib about video for your business, fill in the form on this page or call the BetaTechPro team on +44 7476 923192 (Monday to Friday, 9am to 5pm).