A Google Shopping agency that protects margin
More sales is easy if you ignore profit. As your Google Shopping agency we optimise for return on ad spend and margin, not just revenue, so growth actually pays.
Google Shopping Ads
E-Commerce Google Ads & Google Shopping Management
Google Shopping and Search Ads are the most effective way to drive sales for your online store. We have helped hundreds of UK e-commerce businesses grow over 15 years, with product feed optimisation, profitable bidding and tracking on every single sale.
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✓Experienced Team
✓Transparent Process
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Get in touch
Tell us a bit about your business and what you need. Our team will get back to you.
WHAT WE DO
Grow Your Online Sales With E-Commerce Google Ads
Google Shopping and Search Ads put your products in front of shoppers at the exact moment they are ready to buy. You only pay when someone clicks, and because we track every visit and every sale, we know precisely how profitable each campaign is and optimise relentlessly to improve it.
With 15 years of e-commerce advertising experience, DPOM is the go-to Google Shopping and PPC agency for UK online retailers. We have helped hundreds of online businesses lift sales, lower their cost per acquisition and scale profitably, earning hundreds of five-star reviews along the way.
Because Shopping runs on a pay-per-click model, your budget stays under tight control and every pound is accountable. That makes it ideal for small and growing online stores that need a strong return without overspending.
GOOGLE SHOPPING AGENCY
Your UK Google Shopping Agency
We are a specialist Google Shopping agency for online stores. As an experienced Google Shopping ads agency and e-commerce Google Ads agency, we build, manage and optimise the campaigns that put your products in front of ready-to-buy shoppers and grow your sales profitably.
A Google Shopping ads agency for any catalogue
From a handful of products to tens of thousands, our Google Shopping ads agency structures your feed and campaigns to scale cleanly without wasting budget.
An e-commerce Google Ads agency, not a generalist
Shopping, Performance Max and Search working together. We are an e-commerce Google Ads agency that lives in Merchant Centre every day.
See our Google Ads management company , compare Google Ads pricing packages , add e-commerce SEO for online stores , or book a free audit of your Shopping campaigns.
WHY BETATECHPRO
Why Choose BetaTechPro For Google Ads Management
Premium tools, included as standard where most agencies charge extra. No jargon, no hidden fees, and a team you can actually reach.
Fifteen years' experience
Specialist AdWords and Google Ads experts since 2011. We have seen every algorithm change and platform update, including the rename from AdWords to Google Ads, and adapted through all of it.
AI assists, people decide
James, your free AI account assistant, answers your questions day or night. But every campaign change is made by a real person on our UK team. You get the speed of AI with the judgement of 15 years experience.
A flat monthly fee
Based on your ad spend tier, not a percentage of spend. No hidden costs. You always know exactly what you pay.
You own your account and data
Keep everything if you ever leave. No hostage tactics, no holding your account ransom.
Senior UK account managers
Your account is handled by experienced people based in the UK, not handed to a junior or sent offshore.
Premium tool suite, free
Click fraud protection and CRO tools built in, where most agencies bolt them on as paid extras.
CAMPAIGN TYPES
Our E-Commerce Google Ads Service
We run every campaign type that drives profitable sales for online retailers, all managed by your dedicated UK account manager.
Google Shopping Ads
Your products shown with images, prices and reviews at the top of Google. We optimise your product feed, manage bids and structure campaigns to drive profitable sales.
Google Search Ads
Appear at the top of search when shoppers are ready to buy. We target high-intent product keywords and optimise bids to maximise your return on ad spend.
Performance Max
Reach shoppers across Search, Shopping, Display, YouTube, Gmail and Discover from a single campaign, built and watched closely so it never runs on autopilot.
Display & Retargeting
Bring back shoppers who viewed your products but did not buy, with retargeting across millions of websites to recover lost sales.
HOW WE WORK
Your First 90 Days, Mapped Out
No mystery about what happens after you enquire. Here is the plan at a glance, then the full step-by-step detail.
Kickoff and audit
We learn your business and audit your account, or build from scratch. Sentinel click fraud protection is switched on from day one.
Build and launch
Campaigns built, conversion tracking set up, ads written and live.
Optimise
We gather real data and tune targeting, bids and ad copy. Most clients see meaningful improvements within the first 4 to 6 weeks.
Grow and report
Monthly report and strategy session, then continuous optimisation toward more enquiries at a lower cost.
THE FULL PROCESS
From first conversation to ongoing growth
Here is how your Google Ads account moves from initial onboarding through research, build, optimisation, reporting and continuous growth.
STEP 1
Onboarding
We start by having your dedicated Google Ads specialist talk to you about your goals and objectives while learning as much as possible about your business. We discuss your account, priorities and what you want your advertising to achieve.
STEP 2
Research
We analyse your account data and research your competitors to create a strong foundation. Keyword research, search behaviour and customer intent help us identify the best opportunities.
STEP 3
Conversion Tracking
We configure accurate conversion tracking so every important action can be measured. Phone calls, forms, emails, sales and meaningful enquiries are tracked so decisions are based on genuine results.
STEP 4
Account Build & Initial Optimisation
Using what we have learned, we build campaigns designed to encourage the right users to take action. Campaign types, targeting, ads and structure are selected around your goals.
STEP 5
Build / Initial Optimisation Complete
We show you the campaigns, gather feedback and complete the final checks. Once everything is ready we move into active optimisation and make controlled changes designed to improve results.
STEP 6
Launch
Your campaigns go live and begin collecting real data. We monitor performance closely, manage the account and begin making informed adjustments as useful information comes through.
STEP 7
Data Gathering & Analysis
After launch, we focus on collecting meaningful data rather than making knee-jerk changes. Search terms, audiences, devices, locations and behaviour are analysed so decisions are based on evidence.
STEP 8
Initial Optimisation
Using the first wave of data, we begin refining keywords, bids, targeting and ad copy. Early adjustments reduce waste and strengthen the campaigns while giving the account enough time to learn.
STEP 9
Monthly Report & Strategy Session
We provide a detailed monthly report and walk you through the results, what has changed and what comes next. The aim is clear reporting, realistic expectations and a practical strategy.
STEP 10
Ongoing Optimisation & Growth
Each month we use the previous month's data to refine campaigns further, test new ideas, reallocate budget and react to seasonal trends. Regular reviews keep the account moving forward.
The process never stops at launch.
Your campaigns continue to be reviewed, tested and improved using real performance data as your account grows.
Proof
Real Results For Real UK Businesses
We would rather show you than tell you. In 15 years we have grown more than 4,000 UK businesses, from local trades to national brands, across virtually every sector.
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UK businesses grown
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5 star reviews
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experience
Google
Partner certified
Case Studies
Real results for real businesses
Real campaigns, real businesses and measurable digital growth. Explore how strategy, paid media, SEO, social and conversion optimisation have helped businesses across different industries.
Reviews
What our clients say
We would rather let our clients do the talking. Here is what businesses say about working with the BetaTechPro team.
GOOGLE SHOPPING FAQS
E-Commerce Google Ads FAQs
The cost depends on the size of your catalogue, advertising budget, campaign complexity and the amount of ongoing management required. BetaTechPro can provide a clear quote based on your store and goals before work begins.
Google Shopping management involves setting up, monitoring and improving campaigns that display your products across Google. This can include product feed optimisation, Merchant Centre, bidding, campaign structure, tracking and ongoing performance improvements.
Yes. Product feed quality is an important part of Shopping performance. We review elements such as titles, descriptions, categories, product data, availability and other feed information to help Google understand and match your products better.
Google Shopping ads usually display product information such as an image, title and price, while Search Ads are primarily text-based adverts shown for relevant search queries. Many e-commerce businesses use both together.
Yes. Google Shopping and e-commerce advertising can be managed for stores built on platforms such as Shopify, WooCommerce and Magento, provided the product feed, tracking and Merchant Centre setup can be configured correctly.
Conversion tracking is configured so purchases and revenue can be attributed to advertising. This allows us to compare advertising spend with tracked sales value and use metrics such as return on ad spend when evaluating campaigns.
Shopping campaigns can begin receiving traffic soon after approval and launch, but the time needed to generate reliable sales varies by product, pricing, competition, budget, website conversion rate and campaign history.
Yes. Performance Max can be used for e-commerce campaigns across multiple Google placements. We focus on providing the campaign with useful product data, conversion signals and appropriate structure rather than simply leaving it unattended.
Yes. Smaller online stores can use Google Shopping effectively when the products, margins, pricing and available budget make commercial sense. The strategy can be adapted to the size and goals of the store.